I AM
wedding photographers
Most wedding photographers have accepted that getting ghosted by price shoppers and working every weekend is just "part of the business." But what if I told you that's completely backwards?
After going from $3K to $10K+ weddings while working fewer weekends, I've learned that the photographers who hit $100K aren't just better at taking photos—they've mastered the CEO mindset that transforms how clients see and value their work.
Whether you want to charge higher rates, book your biggest packages, or finally have time for your actual life—it all starts with stepping into your role as the CEO of your business, not just the creative behind the camera.
Changing the Way
DO BUSINESS.
"If you’re a wedding photographer who needs help getting your mindset, goals & strategies straight, Alora is your woman!"
— ALEx
"I don't know what magic Alora is teaching but it works1"
— phern
HEY, I'M
I'll be honest—I was completely burned out. Shooting 30+ weddings a year, editing until 3am, working every single weekend, and barely making ends meet despite being "fully booked." When my daughter was born, I had this moment of panic: How was I going to support my growing family if I kept burning myself to the ground for $3K weddings?
That's when something clicked for me. The problem wasn't my photography—I wasn't attracting the right clients because I was marketing like everyone else. So I dove headfirst obsessing over what actually makes couples choose one photographer over another (spoiler: it's not just pretty photos).
Shortly after my first daughter was born, I was featured in Metro Times as the best photographer to follow on Instagram. With a brand new baby on my lap, I booked 17 weddings in ONE month—not because I got lucky, but because I finally understood how to position myself as the premium choice. My business went from $10K to $100K in just two years, and suddenly I wasn't just surviving my business—I was actually enjoying it.
I was stuck charging $3,500 a wedding, burned out, and Barely breaking even despite being so "busy"
(I know, I know.)
trusted by
here's how it went down
My business went from $10k to $100k in
I raised my prices several times, readjusted my mindset surrounding success, outsourced tasks to experts, and set up the backend of my business to run on autopilot–allowing me to book five-figure weddings (without weddings planners).
I had a full roster of overjoyed clients and have my brand featured in publications like ELLE Magazine and The Huffington Post, all while spending the majority of my time with my family.
"Alora Rachelle" was a cult brand. My brides not-so-humble bragged to their friends that they booked me, calling them just to say “We got Alora Rachelle.” And none of this is by accident, which is why I’m so eager to teach you everything that I know.
Just 2 Years.
my timeline
After marketing with no results for two years, went from $10k-$100k after a Metro Times article went viral as a mom of a newborn.
After booking 30+ weddings for two years straight with a toddler. I debated burning my entire business to the ground...
The world shut down, weddings rescheduled, and I finally went on a forced vacation and made a plan to rebrand my business
Tripled my pricing from the previous year & booked luxury high end weddings. Launched Associate Team to end the year at six-figures
Created Wedding Atelier and helped my first five students make $100k in six months of working with me
Now Wedding Atelier has made $2.5M in collected revenue with many students booking $10k weddings to scale their businesses without hustling to burnout
get to know me
my coffee order:
hobbies you can find me doing:
Hot or iced lavender latte, pls!
Interior design & home decor
catch me on a plane to...
a.) Paris
b.) Korea
c.) Greece
d.) Bali
Usually eating:
Ramen!
personality type:
Your favorite Enneagram 3
probably watching:
The Office or Parks and Rec
currently, probably:
Planning my next family vacation
The marketing & sales program teaching women wedding photographers how to double thier prices, stop getting ghosted, and make $100k with fewer weddings.
A creative style laboratory where wedding photographers develop their unique brand style, refine their brand identity, and build a portfolio that sells it.
MY SIGNATURE COURSE
for the artists
