What The Instagram CEO Taught Me


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I'm a Wedding Photographer Sales Strategist. I teach Marketing and Sales strategies that scale my students businesses to $100k confidently without leading to burnout.
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Ever wondered what makes Instagram different? 

The platform’s like the ultimate copycat, yet we’re hooked. Why? Because it’s a status symbol we can’t shake off. Let’s delve into the uniqueness game beyond photography, urging you to consider what sets you apart. Standing out beats blending in and you fuel the saturated market theory.

Cracking Instagram’s Algorithm

I’ve been mulling over the ever-changing Instagram algorithm and its impact on the user experience. YouTube, on the other hand, is like a chill hangout spot where I don’t feel bombarded by random sales pitches. Instagram, though, has taken on a spammy quality that’s hard to ignore. Whether it’s the push for reels or the mysterious algorithm, there’s a sense of dismay in creating cool captions and engaging content, only to wonder if anyone even notices. It’s like Instagram went from a creative haven to a chaotic storefront where visibility is a constant challenge. So, now I’m ditching the Instagram maze for stuff like my website and newsletters—real things, you know? It’s time to take control and actually reach people without playing hide-and-seek with Instagram’s puzzling algorithm.

YouTube Love vs Instagram ‘Spam’

Imagine this: Instagram, with all its spammy vibes and oversaturation, doesn’t quite measure up to the genuine feel of YouTube. Since I was frustrated with Instagram’s confusing algorithm, I sought refuge where marketing tactics weren’t overwhelming. Tired of the spam circus, I’ve decided to explore building an email list, sending out purposeful newsletters, and working on a fresh coaching website. No more tailoring my content for brides since it’s time for a reinvention that’s genuinely me. Inspired by some YouTube wisdom, I’ve had this lightbulb moment about spending to impress people we barely even like. This newfound authenticity, sprinkled with a bit of humor, guided me through a self-discovery journey in my 30s, which involves embracing my true self without the weight of others’ expectations. So, in this age of self-revelation, authenticity triumphs over Instagram’s ‘spammy’ feel, creating a space where personal joy takes center stage over external pressures.

Business Beyond the ‘Gram

In the crazy world of social media, Instagram has become a bit of a puzzle. Risking it all on Instagram? Not the smartest move. A business website is the hero of stability. It’s your cozy corner on the internet that is immune to Instagram’s algorithmic antics. Say hello to intentional newsletters, the superhero of direct communication, which will cut through the confusion of unpredictable algorithms. Brace yourself for the grand reveal—the anticipation of a coaching website, a daring leap into unexplored professional territory. A cunning strategy, a playful nod to the digital frontier, and a dash of excitement in the online adventure. Welcome to the unpredictable and a bit baffling, but irresistibly fascinating world of social media strategies!

Decoding the Platform Code

In the ever-changing world of Instagram’s attempt to stay cool, let’s take a fun tour through the unique vibes of major social media hangouts. Facebook, the talkative friend zone, thrives on social bonds. Instagram, once a fancy portfolio, turns into a chill spot for easy sharing with friends. TikTok, the trendsetter’s paradise, has become a cool stamp on products everywhere. Twitter, the brief thought sharer, keeps it simple on ‘what’s happening.’ Each spot has its own vibe, so it’s wise to align your business moves with their quirks. As Instagram goes through changes, it still holds onto its ‘cool’ tag, challenging businesses to be so amazing that leaving is out of the question.

Marketing Tip!

Your marketing tip for today is to create a business that’s totally you! Find your special thing, flaunt it like crazy, and be that standout in the crowd. No copying or being a knockoff—that’s just not cool.