Let’s be real: selling your biggest photography package every time isn’t just about having a fancy camera or mastering golden hour lighting—it’s about strategy and maybe a little Jedi mind trickery. You’re not just a photographer but a salesperson, a magician, and, occasionally, a therapist. And let’s face it, you didn’t sign up for this career to make pennies off your time and talent.
You want clients to throw their credit cards at you, thrilled to spend top dollar for your artistry. But how do you get there? How do you make your most expensive package look like the obvious choice without breaking a sweat? Don’t worry; as a mentor for wedding photographers, I’m about to spill the tea.
Get ready to stop settling for the middle package nonsense and start raking in what you’re really worth. Let’s talk about the secrets behind booking your highest photography package every time—juicy, profitable ones!
Booking Your Highest Photography Package
- Understanding Why Clients Say “Shut Up and Take My Money”
- Building Packages They Can’t Say No To
- The Art of Making Them Want More
Understanding Why Clients Say “Shut Up and Take My Money”
The way people think about money is a wild ride, and if you can tap into that, you’re halfway to convincing them your highest package is practically a steal. First off, no one wants to feel like they’re cheaping out on their wedding day. This is the day they’ve been planning since they were old enough to understand Pinterest boards.
They’ll happily stretch their budget if it means they get bragging rights about how amazing their photos will look (and, let’s be honest, how jealous their friends will be).
Here’s the trick: you have to frame your highest package as the only logical choice. Humans are funny—we like to think we’re rational, but throw in a little comparison magic, and suddenly, their brain starts doing gymnastics. When you present three packages, your lowest one says, Hey, I exist, but I’m kind of boring, your middle one whispers, Pick me, I’m safe, and your highest one screams, I’m everything you’ve ever wanted and more!
People often like booking your highest photography package because it feels like a splurge—but not an outrageous one.
Another pro tip? Anchor pricing. When you’ve got a big, shiny number at the top, suddenly everything below looks like a bargain. $8,000? Oof. But $5,000? Oh, that’s not so bad! Sprinkle in some exclusivity, like limited dates or premium add-ons, and boom—they’re hooked. Understanding how people justify spending will turn you into a pricing wizard.
Just don’t let it go to your head… too much.
Building Packages They Can’t Say No To
Creating wedding photography packages is like creating a menu at a five-star restaurant—each option needs to look good, but the goal is to get people to order the filet mignon. Your photography packages should be no different. The trick? Structure them so booking your highest photography package feels like a no-brainer without making the other options look like leftovers!
Start with the bare-bones package. This is the just-in-case-you’re-cheap option. It’s there to make your other packages look better, so keep it stripped down. One photographer, a couple of hours, and none of the fancy extras. It’s basically a wedding-day participation trophy.
Next is the middle package, aka the safe one. It should have enough perks to look solid but not enough to make anyone swoon. Think of it as the decoy duck. It’s a respectable option, but when compared to the star of the show (your highest package), it just can’t compete.
Now, the pièce de résistance: your top package. This is where you pull out all the stops. Full-day coverage, a second shooter, an album, digital downloads, wall art, engagement session. Make this package so juicy, so over-the-top amazing, that it screams, Your wedding deserves nothing less! Bonus points if you phrase it in a way that makes them feel like a hero for investing in it.
The key? Highlight the value. When clients compare what they’re getting versus what they’re spending, the highest package should look like the smartest decision they’ll ever make.
The Art of Making Them Want More
Ah, the upsell. You’re not just a photographer now; you’re a matchmaking genius convincing clients their true love isn’t just each other—it’s also your top-tier package. The first step? Plant the seed early. When you’re chatting with a couple during that initial consultation, casually mention how your premium package includes all the things couples rave about: timeless albums, cinematic drone footage, extra hours to capture Uncle Bob’s dance moves. Let them picture their wedding day with all the bells and whistles.
Next, showcase your portfolio strategically. Sure, your middle-package photos are nice, but your best work? That’s from couples who went all-in with your top offering. You’re subtly saying, This is what your wedding could look like… if you upgrade. Bonus points if you casually mention, Oh, this couple opted for the full package, and wow, look how stunning their day turned out. Let the FOMO do the heavy lifting.
Then, sprinkle in some scarcity. People hate missing out, so make sure they know that booking your highest photography package is exclusive. Limited dates, only so many clients a year, or a first-come, first-served vibe? Suddenly, your highest package feels like VIP access to the hottest club in town.
Finally, throw in a cherry on top—something extra that’s only in your premium package. Maybe it’s an anniversary session, a fancy keepsake box, or a free family session down the line. That little extra push could turn a maybe into a shut up and take my money.
So, there you have it—the not-so-mysterious secrets to getting couples to fall head over heels for your highest photography package. It’s all about understanding their psychology, creating irresistible options, and mastering the art of the upsell. Basically, you’re equal parts artist and mind reader now. Remember, you’re selling the dream version of their wedding.
Finesse those packages and watch your bookings (and bank account) hit new heights!
Ready to Get Wedding Photography Bookings?
And there you have it—the secrets behind booking your highest photography package every time. It’s all about understanding your clients’ psychology, offering irresistible packages, and using a little charm to create that must-have allure. With the right strategy, you can turn every consultation into a high-ticket booking. Now, get out there, showcase your talent, and watch those premium packages fill up. Remember, you’re selling the dream experience they’ll remember forever.
Let’s make that dream wedding a reality—and get paid what you truly deserve!
Want some one-to-one coaching? Get in touch with me today to discuss wedding photography mentoring, with me.
