I'm a Wedding Photographer Sales Strategist. I teach Marketing and Sales strategies that scale my students businesses to $100k confidently without leading to burnout.

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Finally raise your rates & book your highest package.

Sign up for my free training where we teach  wedding photographers how to make $100k with 1/2 of their weekends free.

How to Add Income Streams Without Working More Weekends

Sometimes the most strategic move you can make in business… is to rest.

After six years of podcasting, mentoring, launching, selling, rebranding, and scaling Wedding Atelier, I hit pause. Not because things weren’t working. But because something felt misaligned.

And when you’re building a business rooted in clarity and intention, alignment isn’t optional — it’s everything.

This episode is a behind-the-scenes life and business update on what’s changing, why it’s changing, and what’s coming next for Wedding Atelier.

The Power of Rest (And Why Entrepreneurs Avoid It)

If you’ve ever felt scattered, reactive, or stuck trying to force something that isn’t working — it might not be a strategy issue.
It might be exhaustion.

For me, rest always precedes creativity. When I stop pushing, clarity follows. This year, I allowed myself that space. I stepped back. I reassessed. I asked bigger questions:

  • Who do I really want to serve?
  • What feels expansive?
  • What feels limiting?
  • What would I build if I weren’t trying to fit into a niche box?

And that reflection led to a major realization.

Wedding Atelier Is Growing — And So Is the Mission

Wedding Atelier began as a space dedicated to helping wedding photographers raise their prices, refine their positioning, and scale sustainably. And that mission will never disappear.

But over the years, something became clear.

The strategies I’ve been teaching since 2016?
They’re not just for photographers.

I’ve helped friends launch bread businesses.
I’ve mapped marketing plans for car detailing services.
I’ve helped solopreneurs structure offers and sell out in weeks.

And the results were consistent.

Because positioning, offer design, and strategic marketing aren’t industry-specific. They’re foundational business principles.

That’s when I knew it was time.

Introducing the Mastermind: Building Multiple Six Figures Without Burning Out

I’ve been a multiple six-figure business owner for over 15 years. Since 2020, I’ve helped creatives generate tens of thousands of dollars from new offers — courses, presets, mentorships, digital products — without sacrificing more weekends.

That’s the key.
More income doesn’t require more time. It requires better positioning and smarter offer design.

Inside the new Mastermind, the focus is simple:

  • Take established six-figure business owners
  • Identify their expertise
  • Create additional income streams
  • Build a strategic launch runway
  • Sell with clarity and confidence

No fluff. No overcomplication.

Create the offer. Test it. Improve it. Sell it again.
Repeat.

My alumni are automatically invited once they hit six figures inside Wedding Atelier. But for established entrepreneurs already operating at a high level, this Mastermind opens the door to scale beyond service-based income.

Entrepreneurship has no ceiling.

You can introduce new offers.
You can reposition.
You can scale.
You can pivot.

The only requirement is clarity — and the courage to act on it.

Six years into this podcast, I’m more aligned than ever. The name may evolve. The topics may expand. But the mission remains the same:

No fluff. Real strategy. Real results.

If you’re ready to rethink your positioning, expand your income streams, and build a business that supports your life — not consumes it — this next season is for you.

hi, i'm
alora

I help wedding photographers book their highest package, double their prices, and make $100k with 10
weddings a year. 
 
Here we we come up with strategies by reverse engineering the goal. We scale a business so we can start a new one, and most of all–we do this without burning out. 

3 steps to booking 

as a photographer

In this masterclass, I'll show you a behind the scenes look at building a six-figure wedding photography business without having to book more than 10 weddings a year.

$10K Weddings

Inside Wedding Atelier, we teach you how to make $100k
with 20 weddings a year. It's time to attract dream couples,
book your highest package, and triple your prices to $100k
while getting your weekends back.

When you are finished with Lab 35mm, you will be able to confidently offer clients the one-of-a-kind experience of moment-driven, fine art inspired photography.