3 Reasons Why You Need a Brand Strategy For Your Business

Podcast

I'm Alora
I'm a Wedding Photographer Sales Strategist. I teach Marketing and Sales strategies that scale my students businesses to $100k confidently without leading to burnout.
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Ever wondered if having a brand for your business is just a passing trend or actually important?

Let’s get to the real talk and discover the three reasons why a unique brand strategy is not just for the experts, but for anyone smart enough to run a business.

1. Attract Clients Effortlessly with an Intentional Approach

Are you anxious about selling without the whole pushy sales vibe? Lucky for you, having a strong, intentional brand is your secret weapon. It’s like this magical attraction marketing strategy, and let’s be real: who doesn’t love a good attraction? Your brand becomes so compelling that clients can’t resist. They see your online charm and your brand’s vibe, and they’re hooked! Once you flaunt this, your dream clients will be throwing money at you, screaming, “Shut up and take my money!” It’s the easiest way to bring in those clients effortlessly.

2. Sort Out Brand Strategy for Business Success

The common misconception about a brand is that people think that they just need a font, a logo, and a color palette, and boom, you have your intentional brand. It’s totally okay if you think this way, since it’s practically an online business law by now. It’s so easy to hop on Etsy, snag a brand suite, and feel like that is your brand. But reality check: there’s a whole lot more to it—it’s called brand strategy. Don’t just flaunt a brand, shouting, “Hire me because it looks nice!” No, you need the basics, which are grasping your mission, core values, and the purpose behind your business. It’s the unglamorous foundation paving the way for a business that has your back, not the other way around. Forget the illusion of a pretty website and a fancy brand. Because, guess what? You can’t build an empire with just a font, a logo, and a few flashy gimmicks.

3. Avoid Imitation and Connect Authentically with Your Dream Clients

You spot someone rocking it in your field and think that you want to follow them. But hold up; copying ain’t cool. Your brand should be something uniquely tailored to you and cater to what your clients really want. Get to know what lights your fire and what’s a total buzzkill, plus identify your dream clients. It’s the foundational reason behind your business. What encouraged you to start it? What aspects do you enjoy or dislike? It serves as a reality check, prompting you to question, “Why am I selling things I don’t even enjoy?” Begin with your “why,” because that’s what people care about, not just the products or services you offer. The puzzle pieces will fall into place, and you’ll stop copying trends. Avoid the designer pet peeve and just focus on aligning your brand with who you are and what you stand for.