If you need to book more than half of your weekends in the year with a wedding, you’re inevitably going to burn out.
That’s what happened to my client Alison, who is a documentary wedding photographer in Nashville. In her first full year of business, she shot 41 weddings!
While on the outside it looked like she was #crushingit by booking all of these clients, she said she was extremely burned out.
She was working insane hours to manage that amount of clients and weddings and she didn’t have any extra money because she was charging $3,000 for her packages.
She knew raising her rates would help, but her imposter syndrome made her feel like there was no way she could charge more than what she was charging.
That’s when she realized she needed to join the Wedding Atelier to learn how she could charge more and actually be confident she could close enough clients at that rate that she could take on less weddings.
She joined in September 2023, and within her first month, she used the Prestige Pricing Key to create her premium packages, created a completely new website, website copy, CRM, and workflow with clients so she could attract her ideal couples who would easily pay her new rates of $6,500 to $10,200.
She learned how to create social media content and blog content that would attract brides at that pricepoint.
She mastered the Sales Call Script and the Booked by Sunday process to close couples within a week of inquiry.
In 2024, she booked in $117,225.00 in sales working less than 20 weddings and consistently booking $9,000 packages (3x her old price!) and profiting more than ever.
When her family unexpectedly lost 2 members in a short timeframe, she was able to support her parents and be home in Minnesota for weeks at a time — time she wouldn’t have been able to take off in the years before.
Now, she’s already made $52,400.00 in sales in 2025 so far.
The best part?
She only needs 15 weddings to be booked out, and she’s more than halfway there for 2025 and a third of the way there for 2026!
Join the Wedding Atelier to increase your rates, attract clients who want to book you and pay their deposit within a week of in quiry so you can make 6-figures without needing to book out every weekend.
You’ll get out of imposter syndrome once you learn how to market yourself so you attract clients who want to hire you specifically and see the value of paying every dollar you charge.
