You’re a skilled photographer.
You have great photos.
But you’re struggling to get dream clients.
You’ve added value to your offer, hoping clients will see the value in having so much included, yet they still say price is a concern.
Then you try raising your rates, hoping that will weed out the price shoppers, only for all of your inquiries to slow down and not get anyone booking at those rates.
Sound familiar?
This is what my client, Phern, an editorial wedding photographer in Michigan and Chicago, IL, was experiencing when she joined the Wedding Atelier.
Phern thought success in wedding photography came from taking great photos and thinking that was enough for the right clients to find her.
She didn’t realize the real issue was her brand positioning, sales process, and money mindset.
Phern had packages ranging from $1,500 to $2,800 for full-day coverage — which included an engagement shoot and boudoir session, yet she still struggled to attract clients who valued her work.
When she joined, she realized the problem was that even though she had great photos, she didn’t know how to speak to the clients she wanted.
She was in the middle of a website rebrand, thinking that just a new design would solve her problems, but in the process, she realized it was the copy that would make or break the rebrand.
She re-wrote her entire website copy following the messaging and positioning she uncovered in the Wedding Atelier that allowed her to…
✨Finally identify who her dream client even was and what they would need to hear to want to book her
✨Communicate “why her” and highlight specifically how and why she’s a perfect-fit for her dream clients and what they get from hiring her (beyond a just portfolio of photos)
✨Raise her rates to $5,200 confidently while reducing what’s included the package
Just 2 months after joining, she had her first $30K+ month — booking six weddings at her new $5,200 price point!
This is because she didn’t just raise her rates — she strategically positioned herself with the right website copy, messaging, and packages that immediately attracted the right clients and communicated the value to them.
She booked out the year, earning $146,811.00 and doubling her average wedding rate from the year before.
She was also fully booked out for the following year by November!
She increased her prices again for 2025, charging a minimum of $7,000 and a goal of booking $10K weddings.
If you’ve tried raising your rates only for inquires to slow or you can’t see why you’re not easily booking clients at higher rates, you need to learn how to position yourself to attract luxury buyers who don’t think twice about your prices, just like Phern did.
Join the Wedding Atelier and you’ll raise your rates in the first 90 days so you can book in any remaining spots for this year at your highest rates yet and build demand to charge more for next year’s booking so you can make 6-figures with less than 20 weddings.
