If you’re currently at a 9-5 and you’re undercharging as a wedding photographer, you’re working two jobs with no down time.
This is exactly what my client, Katie, a timeless wedding photographer based in Southeast Michigan and Southwest Florida, was doing.
She was in a 9-5 and booked 20-25 weddings per year (that’s a full-time photographer schedule!), but she was only charging in the low $3,000s per wedding.
Despite a full schedule, she struggled to make enough profit to leave her 9-5 job and felt burnt out from taking on so many weddings on top of her job.
She wanted to raise her prices but hesitated because despite pouring hours into social media, she was getting inquiries with couples who weren’t a right fit and would ghost after she shared her current pricing.
When she started working her way through Wedding Atelier in the second half of 2023, she increased her pricing, but more importantly, she learned how to refine her messaging, upgrade her website, market herself, and update her inquiry process to specifically speak to high-end couples willing to invest in their photographer.
This immediately helped her communicate her value without being salesy and started attracting the right types of clients.
Within just a couple of weeks, she booked four weddings at her new pricing, securing $16K in a single week!
Her calendar filled in with dream clients who respected her expertise, trusted her process, and were willing to invest.
By the end of 2023, she had enough bookings and payments coming through she felt confident she could take the leap and quit her job.
In her first full-time year as a wedding photographer in 2024, she made $104,952.20 in sales!
Now in Feb 2025, she just booked her highest wedding yet at $6,598!
And now she’s at the point where she’s being picky with the types of clients and weddings she books, ensuring that she’s only taking 15 weddings this year and spreading them out so she can enjoy her weekends.
She said, “The Wedding Atelier is the one investment where I learned enough to justify the cost over and over.”
Join the Wedding Atelier to double your pricing within 90 days and make 6-figures with less than 20 weddings.
You’ll learn how to rebrand yourself to never get ghosted again and attract couples who you don’t have to convince to invest in their photography package.
Your prices will finally give you the profit to take on less weddings and the marketing you learn will get you more of those high-end bookings sooner so you can book further in advance and quit your 9-5 like Katie did or simply finally have the calendar space you’ve never had as a full-time photographer.
