If your inquiries are slow for your own photography business, you’re likely second-shooting to make ends meet.
There’s no shame in second shooting when you’re first getting started, but after you’ve done # weddings, you have enough experience to book your own weddings without leaning on second-shooting.
If you’re still second shooting because you don’t have enough inquiries coming in for your own business or you’re struggling to book at your rates, you may be in the mindset of “I’ll take the weddings I can get.”
My client Mikayla, a timeless documentary photographer based in Detroit, MI, was going through something similar.
She was overbooked, undercharging, and barely making enough profit to justify the amount of work she was putting in.
At the time, she was charging $2,800 for her lowest package and $3,500 for her highest, taking on 30+ weddings a year including second-shooting — just to make ends meet.
When Mikayla joined The Wedding Atelier, she knew she wanted to raise her prices, but she didn’t think people would pay more for her work.
She focused on her Six-Figure Mindset, which is a process my clients learn to help them charge more and get comfortable saying no to couples — and second shooting opportunities — that don’t meet their rates, knowing that by doing so, they are creating space to book high-end clients.
With her mindset on lock, she was able to follow the process inside The Wedding Atelier to revamp her brand, website, and packages to speak directly to the high-end clients she wanted to work with.
She raised her minimum from $2,800 to $4,000 for 6 hours, but had clients consistently booking her highest package of $6,500 without hesitation!
In one year, she made $124,300.00 — no second shooting required.
Plus, she secured a destination wedding in Paris—her biggest yet!
Mikayla went from booking any client who inquired and second-shooting, afraid of losing money to only booking clients who value her work.
🚫 No more discounting her rates.
🚫 No more taking weddings just to fill her calendar.
🚫 No more burnout from 30+ weddings a year.
Now, she gets to be selective. Every wedding on her calendar is a dream client at her dream price point.
No matter if you’re currently second-shooting or not having the number of inquires you want, you can learn how to reposition your brand and call in high-end couples.
Join the Wedding Atelier to position yourself to double your rates and make 6-figures working less than 20 weddings.
Within the first month, you’ll learn to shift your mindset and get comfortable with charging more because you’ll know exactly how to call in high-end clients, guide them through a sales call, and communicate your value without being salesy.
