Custom is the New “Luxury” for the Wedding Industry


I'm Alora
I'm a Wedding Photographer Sales Strategist. I teach Marketing and Sales strategies that scale my students businesses to $100k confidently without leading to burnout.
FINALLY raise your rates & book your highest package
Sign up for my live training where we teach female wedding photographers how to make $100k with 1/2 of their weekends free
heck yes, I'm in!

Wouldn’t your clients prefer a custom experience to get exactly what they want?

Customization in the Wedding Industry

In the wedding industry, customization has become the new luxury. In January alone, my students collectively submitted 55,544 wins, marking a remarkable month of wins. On the topic of January there is this new information that there’s going to be 2.4 million weddings for 2024. I’m very interested to see how this is going to play out whether It’s going to be 2025 weddings or it’s going to be people booking in 2024 for 2024. Anyway, it’s a common misconception in the wedding industry to only offer pricing guides without flexibility. Many photographers are frustrated when clients critique their packages or deem them too costly which often results in ghosting. In my view, the issue lies in the lack of customization.

Customized Proposals for Increased Success

Imagine entering a store seeking a specific item, only to be offered something entirely different or told to settle for what’s available. Presenting couples with rigid pricing guides without flexibility leads to dissatisfaction. That’s why at The Wedding CEO, we just ask our couples what they want. We build a customized package based on their needs, and they end up paying more than their estimated budget. 

It’s simple, and it’s easy. Why bother, you ask? Because custom is the new luxury. Just like I’d spend more on something personalized, your clients value feeling seen and heard. They’re investing in their once-in-a-lifetime wedding day, wanting the best and ensuring their desires are met amidst all the deposits and retainers. Stop giving them pricing guides and demanding clients to choose without customization, instead then exchange that with something custom that makes them feel like you’re listening and you’re going to be the perfect fit for them. You’re going to give them everything they need and nothing they don’t.

Resources and Support for Wedding Professionals

I know a lot of people overthink the whole point of customized proposals and they end up doing nothing. However, there’s no need for such complexities. With our proven process and Canva template guide, you can effortlessly tailor proposals by adding your packages and offerings, and simply dragging in your images. I’ve already done the heavy lifting for you. We guide you through every step so you don’t have to stress about what to say, how to say it, or how to present it. And guess what? It works! 

A lot of my students submitted customized proposals and ended up exceeding their budgets by thousands. Why does it work? Because custom is the new luxury and people are willing to pay more for exactly what they want. At The Wedding CEO, we provide comprehensive support, including a sales call map and soon, an online sales school to help you overcome objections.